"[The] facilitator was absolutely phenomenal. Hands down one of the best run events I've attended. Thoughtful questions, skillful moderation, and high overall audience engagement." - MBA Delegate, Ross School of Business
I was delighted to be invited to the Ross School of Business at the University of Michigan to curate an interactive discussion entitled: Brand identity in the Age of Black Lives Matter: An Interactive Discussion about Brands and their Responses to Social Change. This was one event of many the school offered during their Diversity week.
Over 50 students and faculty showed up via zoom for a lively and spirited discussion which covered defining Black Lives Matter followed by some reflection, examining the role of inclusivity within an exclusive brand and concluding with individual best practice in respect to companies responding to social change. I was blown away by the insightful comments offered up by these emerging leaders and very impressed with their competency as they discussed these challenging topics.
I would like to thank the Michigan Marketing Club and The Retail and Luxury Goods Club for sponsoring the event.